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Metaphors: Why Your Words Shape Your Leadership

  • Writer: Ian Gregory
    Ian Gregory
  • Aug 14, 2023
  • 3 min read

Updated: Nov 16


Silhouette of a crowd walking one direction with one professional walking the opposite way, illustrating leadership metaphors and mindset.

How Your Words Shape Your Leadership, Your Team, and Your Life


The metaphors you use every day shape the way you think, behave, and lead — often without you realizing it.


Metaphors are the pictures we paint to describe how we think about things, so what words are you using to describe yours? If I said “how do you view life?”, would you say “Life’s a bitch and then you die,” “Life is a mystery,” or maybe “Life is a gift to be honored and treasured”? The words you use to paint those pictures are powerful, because your brain will look for ways to prove your pictures correct — and you will develop a belief system around your metaphors. Can you see how you might live differently depending on how you view your life?


Your Job Metaphor Shapes Your Performance


Let’s take the metaphor to the workplace and ask: How do you view your job?

Is your job your life?Is it “nose to the grindstone,” boring and lifeless?Or is it a joy and a pleasure — a fulfilling challenge — a problem to be solved?


Once again, your brain goes to work trying desperately to prove you right. You become the kind of worker that fits the picture you’ve painted. That’s why some people show up eager and engaged, while others drag themselves to work hoping only to survive until payday. The words you choose make a difference.


Your Leadership Metaphors About People Determine How You Lead


You knew we were getting to leadership — so how do you metaphorically describe your employees? Lazy? Unmotivated? Rebels who work harder to avoid work than to do it?People who must be told every step because they “can’t think for themselves”?


Or…


Sponges waiting to soak up your leadership? Creative, intelligent people who simply need encouragement? Geniuses who just need the boundaries defined so they can thrive?

Your leadership would absolutely change depending on the metaphor you choose. So what is your metaphor… and why?


Your Metaphors Influence Your Expectations


Your expectations for your employees depend on how you view them individually and as a group. Do you divide employees by categories like age, gender, religion, or race?Do you base expectations on biases?Do your expectations change with your mood?Do you know their strengths, weaknesses, and natural roles on the team?


Whether you realize it or not, your metaphors shape:


  • The tone of your conversations

  • The level of encouragement or criticism you give

  • The opportunities you provide

  • The results you get back


Simply by how you treat them, people will give their all — or give you almost nothing.


It’s Time to Repaint Your Metaphors


Examine your metaphors for leadership. If they’re helping you move toward excellence — great. But if you’re struggling, especially in growing others, it might be time for a new picture.

Take out your mental paintbrush — your words — and paint something new.

We are all responsible for, and beholden to, the pictures we create. Choose yours with intention.


Keep Growing Your Self-Awareness


The metaphors you live by shape your mindset, your influence, and your leadership culture. If you’re ready to explore the beliefs and internal language that shape your effectiveness, our Self-Awareness workbook is the perfect next step. Strengthen your clarity, uncover blind spots, and lead with greater intention.

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